University of Hertingham
–Administrations department
To: Miss A Garner (head of administrations)
From: Amy Bennett
Date: Thursday 24th June
I am writing to you, as there is an up coming event
for a ‘Top Note’ awards ceremony. I have been asked to research three different
printing products for this particular event. Its research for invitations,
posters for the award winners and VIPS, lastly programme sheets for all the
guests invited.
All the requirements needed when making the
invitations and programmes are very specific. The posters should be created by
an art student to reflect the creative natures of the award winner’s work. The
sufficient number of poster for the university site is 30.
The invitations should be made from a high quality
card, so they have a good smooth fell to them. There will be 40 award winners
and 25 VIP guest. Last of all the programme is only in running order and can be
mass printed on A5 sized paper, 300 will be enough to cover the largest number
of guests expected.
There are five different print technologies I have
investigated but only four that will be suitable, I recommend the following as
best for each task.
Intaglio
This type of printing is very time consuming on
detailed things. Intaglio it needs a highly skilled print maker to create it. Also
to make the product, it is very expensive to create, this
means that this method is not suitable for
the requirements they wish to have as it is more suitable for a home as it is very
high quality work.
Letterpress
This type of printing process is expensive. The method includes
rollers within the printers. It can print a picture/image quickly
and repeatedly. Each letter is set in the block by hand, so requires
perfection. I think this technique would be ideal for the invitations,
as the writing would be printed on neatly and accurately advertising
the event well, it has a nice feel and presentation set to it, so
could even just be for the VIP invitations.
Linocut or Woodcut and
letterpress printer
The linocut method requires,
engraving and scraping the access, that wants to be used, it leaves a outline of the image or the text,
advertising the event that wants
to be presented. Then the colouring of ink is placed around the outline, so that the foreground stands out with
different colouring. Its
then placed through a letterpress printer that fits the ink and colour into the grooves. This process I think
would be suitable for the posters, as there are two types of mechanical
printing techniques being used, so its not going to be classed as the
ordinary, that being just to print it from a printer. It requires both
hand and digital printing, so has an amount of skill being used, so
therefore will be expensive.
This money I think would be able to be spent, as there is less expensive options for the other products
leaving more money tospent out.
Offset Litho or digital
Offset litho printing is suitable for large numbers, as it prints rapidly at a quick pace.
It produces mostly text and
writing. Digital
printing is considered as a new technique. It is a cheaper option as you
can use less expensive metal plates. This is more suitable for smaller numbers to be created at or
around 500 copies.Its
a quick and easy method, and you can also change the data easily and adjust the blocks of lettering. This
process I think would be suitable for the programmes as this is the most
be printed.
Overall:
Overall I think that for the programmes to be created,
the method that
would be most suitable would be the offset Litho/ digital printing, as its
the cheapest option and is best for large numbers. Photocopiers will rapidly
print copies of the programme, for very cheap,
as low as 5p, so once printed the require amount, which is over 300, this will only work out on average to £15.00. This will then
leave a fair amount to be able to spend on the invitations and the poster. The amounts required for these
products are less amounts,
40 invitations, 25 VIP, and then 30 posters. This helps, as the letterpress for the invitations and the
linocut for the poster will work
out in the budget, even though they are expensive techniques because we have money left over at £485.
