Client Proposal

In order to create an advertising proposal, i need to gather information about the company that makes the poduct, where it wants to be advertised, what it wants the advertising to achieve and how much it has to spend.The advertising budget for my campaign to advertise (name and purpose of your product) is £100,000. What would I like my adverts to achieve, I would like them to introduce my new product to the market. I would also like them to boost the sales of my product, and make them worldwide. What type of advertising will suit my campaign, my campaign will be mainly prints for magazines and some poster and billboards.Describe the type of print I have in mind, i am using the logo Amy.L.Bennett this brand is becoming very well know all around the world. my sunglasses are very stulisha nd have they own unique look about them.My target market are teenagers, youund adults. i dont really have a gender for my product they're are ranges for everyone and have a range of  glass of shades we even have reading glasses!

Advertising Standards Authority

The Advertising Standards Authority also know as ASA is the self-regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British Government, but by a levy on the advertising industry.

Its role is to regulate the content of advertisements, sales promotions and direct marketing in the UK by investigating complaints made about ads, sales promotions or direct marketing, and deciding whether such advertising complies with its advertising standards codes. These codes stipulate that "before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation" and that "no marketing communication should mislead, or be likely to mislead, by inaccuracy, ambiguity, exaggeration, omission or otherwise.

Guy Parker has been Chief Executive of the ASA since June 2009. His salary for this role is £120,000.