Wednesday, 25 May 2011


My questionnaire:

My product is sunglasses similar to the ray ban style but you can add accessories and change the colour of the arms.

1.what name do you prefer?
   SHINE
   Rebound
   Illuminate
   Brighter
   Reconstruction

2.What font do you prefer?
      Reflection
    Reflection
    REFLECTION
     Reflection
    Reflection
3. Do you like the company name ‘ Amy.L.Bennett ‘ ?
      Yes                  No

4. If not can you think of a better one?
 ………………………………………………………….

5. What colour do you think I should have for my name?
      Red
      Black
      Yellow
      Green
      Blue
      Pink
      Purple



6.  What colour do you think best suits my product for the advertisement?
     Red
     Yellow
      Pink
      Purple
Other:……………….

   Thanks
   Amy Bennett 

Possible fonts:

Reflection- I think this font is suitable because is my product because it looks fun and stylish and will add to the fun colours and weirdness of my product.

Reflection- I like this font because it’s a casual, simple font that people know and like. I think this font looks neatly effective because its more neat and professional italic.

Reflection- this font looks very plain and doesn’t really stand out but as it is so simple it’s affective and uniquely weird.

Reflection- this font is bold and italic because it stands out more this way and will catch the publics eye. 

Reflection- this font id plain but is nice and effective because it’s bold and big and makes my product name stand out.


Possible names:
Reflection- I like this name the most because I think that most sunglasses names are to do with something that sunglasses represent, and reflection is what sunglasses do they reflect the sun.

Shine- this name is a good name but shine it what the sun does and sunglasses try to protect you from the sun so I don’t think it makes sense.

Reconstruction- I like this name because with my product you can buy different arms and accessories and reconstruct then yourself. But this name doesn’t really have much to do with the sun and what sunglasses are for.

Brighter- I like this name because I want my product to be bright and different but this name doesn’t represent why we use sunglasses.

Illuminate- I like this name because it illuminates the sun and make you illuminate and stand out from other people. 

Thursday, 19 May 2011

Target audience
My product sunglasses can be aimed at any age range but my sunglasses are mainly aimed at young adults around 14+. My target group is both sexes male and female because my product has a huge range to fit anyone’s likes and dislikes.

My target audience is mainly teenagers (14+) and older. I have chosen to pick this as my target group because I feel that most teenagers like to fit in with the fashion trends and like to wear the new favourite celebrity clothes. People wear sunglasses to add to their fashion statement and many adults 20+ like to keep their fashion to they’re taste but try to keep the designer trends and new looks to but sometimes don’t have the money to buy this high quality products.

My target audience tries to fit to everyone’s needs and styles and hope that there is a look from my sunglasses for everyone. As my sunglasses have accessories and different arms that you can add on or change yourself, to fit to your suitable look. People will have the range of colours and looks to suit them or if they want to copy their idols look but want to add something of their own in, they can with the range of unique and stylish patterns and accessories to form them to try and buy.

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Thursday, 12 May 2011

media sunglasses mood board