Target audience

My product sunglasses can be aimed at any age range but my sunglasses are mainly aimed at young adults around 14+. My target group is both sexes male and female because my product has a huge range to fit anyone’s likes and dislikes.

My target audience is mainly teenagers (14+) and older. I have chosen to pick this as my target group because I feel that most teenagers like to fit in with the fashion trends and like to wear the new favourite celebrity clothes. People wear sunglasses to add to their fashion statement and many adults 20+ like to keep their fashion to they’re taste but try to keep the designer trends and new looks to but sometimes don’t have the money to buy this high quality products.

My target audience tries to fit to everyone’s needs and styles and hope that there is a look from my sunglasses for everyone. As my sunglasses have accessories and different arms that you can add on or change yourself, to fit to your suitable look. People will have the range of colours and looks to suit them or if they want to copy their idols look but want to add something of their own in, they can with the range of unique and stylish patterns and accessories to form them to try and buy.